Why We’re So Proud to Be Part Of Cruelty-Free Beauty

At Indie + Mae, our hearts are sparkling with joy to be included in cruelty-free beauty. We are absolutely delighted to share that we are officially listed in the NZAVS cruelty-free guide. This recognition is not just an achievement - it is a magical reminder of why we create.

Because every product we dream into existence carries a story. It whispers of soft rituals, radiant self-love, and gentle choices that ripple far beyond ourselves. And most importantly, it shines with the promise that no animal has suffered for beauty.

Why Cruelty-Free Beauty Matters

For us, cruelty-free beauty is not simply a trend. Instead, it is a guiding star. It calls us to honour life, love, and kindness in every step of our process. When you choose cruelty-free beauty, you are joining a growing movement. Together, we protect the animals who cannot speak for themselves.

Moreover, cruelty-free beauty feels different. It carries lightness, both in spirit and on your skin. There is peace in knowing your rituals are aligned with compassion. And because of that, the products radiate more than fragrance or glow - they radiate values.

The Magic of the NZAVS Guide

So, what makes this guide so enchanting? The NZAVS cruelty-free guide acts as a trusted compass for conscious souls. It allows you to explore beauty brands that align with kindness, transparency, and integrity.

Even better, it simplifies choices. You no longer have to wonder if your products are truly cruelty-free. Instead, you can simply trust the guide and let your heart rest easy. That kind of clarity is powerful, and we feel grateful to be included.

Our Promise to You

Every Indie + Mae creation begins with a deep promise. We pledge to always walk gently, weave beauty with intention, and remain committed to cruelty-free beauty. We believe natural skincare and self-care rituals should never come at the cost of another being’s wellbeing.

Because when you pause, breathe, and roll our blends across your skin, you are doing more than self-care. You are honouring animals, nature, and yourself all at once. That is the deeper magic woven into every drop.

Let’s Keep Shining Together

• This listing in the NZAVS guide feels like a little crown of starlight.
• It reminds us that small brands can create real change.
• And it shows that every choice matters.
• So, as you reach for cruelty-free beauty, know that you are part of this luminous story too.

Together, we can let compassion ripple outward - softly, bravely, beautifully.