How Indie + Mae Keeps It Clean with 100% Natural Ingredients

Not all “clean beauty” truly lives up to the promise. Some brands use the phrase without real action. At Indie + Mae, however, clean means everything. We carefully craft products that are kind to your skin, body, and the planet. Moreover, every formula reflects our belief in the power of 100% natural care.

What We Leave Out

We avoid harmful chemicals completely. No parabens, sulphates, silicones, synthetic fragrance or greenwashing. Instead, we choose ingredients with clear intention. That includes NZ made botanicals, cold-pressed oils, and gentle plant-based emulsifiers. Because of this, every ingredient serves a purpose. As a result, our 100% natural products protect wellbeing without compromise.

Real Ingredients, Real Results

Many mainstream beauty products contain unnecessary fillers. These bulk out formulas but do nothing for your skin. We reject this approach. Instead, we focus on simple, potent blends. Therefore, our products use fewer ingredients, but every one works effectively. Because of this, results feel real and transformative. Moreover, you can trust that our 100% natural philosophy drives every choice.

Preserving Without Chemicals

Preservation matters, but harsh chemicals harm the body. For that reason, we use safe, natural preservatives. They keep products stable without disrupting skin health. Consequently, our 100% natural skincare and body care remains effective, pure, and safe. Furthermore, this approach proves that clean beauty can work without cutting corners.

Safe for the Whole Family

Our formulas are so gentle, they are safe for everyone. Babies and people with sensitive skin can all benefit. No irritation. No hidden nasties. Just honest NZ made care. Additionally, because our blends are 100% natural, you can trust them for daily use. This gives families peace of mind and confidence.

Final Thoughts

• You should never need to second-guess your skincare.
• With Indie + Mae, you never do.
• We keep it clean with no nasties and no compromise.
• Moreover, our 100% natural range shows that effective beauty can also remain safe, ethical, and sustainable.
• Ultimately, every drop reflects our love for nature and commitment to wellness.