There’s a quiet revolution happening in the world of skincare and wellness. It’s gentle, it’s honest, and it’s New Zealand made. At the heart of this shift is Indie and Mae, a brand grounded in organic wellness, transparency, and connection to nature.

We believe in more than just looking good. We believe in feeling good, too. That starts with using ingredients that come from the earth - not a lab.

Putting People and Planet First

From the very beginning, Indie and Mae has stayed true to one core mission in its skincare and wellness offering: create natural products that actually care for you. That means no harsh chemicals. No fillers. No shortcuts.

Instead, we focus on using powerful botanicals, certified organic oils, and essential ingredients that support healthy skin, hair, and wellbeing. All our products are New Zealand made, supporting local, wherever we can.

What Makes Us Different?

It’s not just about what we put in our skincare and wellness products. It’s also about what we leave out. Many mainstream brands still rely on synthetic preservatives and irritants. We choose plant-based alternatives and gentle science-backed ingredients.

You’ll never find SLS, parabens, or synthetic fragrances in our range. Every formula is thoughtfully created to deliver results while staying kind to your skin.

Made With Intention, Backed by Nature

We don’t make skincare and wellness products for the sake of it. Every blend serves a purpose. Whether it’s our calming bath soak, nourishing hydrate conditioner, or skin-loving body butter, each one is designed to enhance your daily ritual.

Our commitment to organic wellness goes beyond labels. We hand-pick ingredients that are known for their healing, soothing, and protective benefits. Think Kawakawa for its natural anti-inflammatory power. Or flaxseed oil for deeply nourishing hair care.

Supporting a More Conscious Lifestyle

Choosing Indie and Mae means choosing more than a brand. It means embracing a slower, more connected way of life. One where your self-care rituals don’t cost the earth - literally.

We minimise waste, and keep everything NZ made, to reduce our environmental impact. Because natural skincare and wellness products should support both your wellbeing and the planet’s.

Trusted by Real People

Our community means everything. From the early days of formulating in small batches to growing a loyal following, we’ve always been led by real feedback. That’s how we ensure every product does what it promises.

Whether you're new to natural products, or switching to a fully organic wellness routine, we’re here for the journey.

Final Thoughts

Indie and Mae is more than skincare and wellness. We’re part of a movement towards cleaner beauty, intentional living, and a more sustainable future. And we’re proud to do it all right here in New Zealand.