The Indie + Mae Approach to Skincare and Wellness

There’s a quiet revolution in skincare and wellness. It is gentle, honest, and proudly New Zealand made. At Indie + Mae, we focus on organic wellness, transparency, and connection to nature.

We believe beauty is more than appearance. True care starts with feeling good. That begins with ingredients from the earth, not a lab.

Putting People and Planet First

From the start, Indie + Mae has followed a clear mission: create natural products that genuinely care for you. That means:

• No harsh chemicals

• No fillers

• No shortcuts

Instead, we use powerful botanicals, certified organic oils, and essential ingredients. They support healthy skin, hair, and overall wellbeing. Moreover, all products are NZ made, which helps support local communities.

What Makes Us Different?

Our difference lies not only in what we include, but also in what we leave out. Many mainstream brands still rely on synthetic preservatives and irritants. We choose plant-based alternatives and gentle science-backed ingredients.

You will never find SLS, parabens, or synthetic fragrances in our range. Every formula delivers real results while staying kind to your skin. This approach makes skincare and wellness simple, effective, and safe.

Made With Intention, Backed by Nature

We create every product with purpose. For example:

• Calming bath soaks for relaxation

• Nourishing hair conditioners for shine and strength

• Skin-loving body butters for hydration

Our commitment to organic wellness goes further. We hand-pick ingredients for their healing, soothing, and protective benefits. Think kawakawa for natural anti-inflammatory care, or flaxseed oil for deep nourishment.

Supporting a More Conscious Lifestyle

Choosing Indie + Mae means embracing a slower, intentional way of living. We minimise waste and keep everything NZ made to reduce environmental impact. In this way, our skincare and wellness products support both your wellbeing and the planet.

Trusted by Real People

Our community drives us. From small-batch beginnings to a loyal following, real feedback shapes every product. Whether you are new to natural products or switching to a fully organic wellness routine, we guide you every step of the way.

Final Thoughts

Indie + Mae represents more than skincare and wellness. We support cleaner beauty, intentional living, and a sustainable future. And we proudly do it all here in New Zealand.